Professional Experience

  • Account Manager - June 2023 - Present

    Clients - Matalan, Kayak, Warburton, Furniture & Choice

    Client Relationship Cultivation

    • Maintaining highly productive connections with key clients, ensuring a deep understanding of their needs and consistently achieving high client satisfaction scores (8, 9 and 10).

    Proactive Management

    • Addressing client requests promptly whilst managing expectations for response speed, delivery, and overall deliverable quality across a range of above the line advertising (TV, Radio, OOH, Print, Web)

    Effective Problem Resolution

    • Identifying and resolving issues adeptly, involving or notifying the Account Director at pivotal moments.

    Strategic Creative Briefing

    • Leading internal sessions, crafting comprehensive briefs for innovative solutions. Presenting creative concepts to clients aligned with their objectives.

    Analytical Brief Analysis

    • Deciphering client briefs, posing insightful questions, in order to formulate comprehensive and actionable internal brief's to build creative foundations.

    Strategic Vision and Innovation

    • Earning a commendable reputation for strategic foresight, identifying trends, leveraging opportunities, and driving DE&I initiatives for organic growth.

    Team Management

    • Directing Account Executives for seamless internal coordination and execution of responsibilities.

    Senior Project Executive - Dec 2022 – June 2023

    Clients – Matalan, Kayak, Numark, Primula

    • Developed project plans, defining project scope, objectives, timelines, and deliverables for successful campaigns.

    • Orchestrated cross-functional teams including creative, strategy, social and post-production.

    • Proactively identified potential risks to project timelines and outcomes, implementing mitigation strategies to ensure smooth project delivery.

    Project Executive - July 2022 - Dec 2022

    Client – Royal London, Bupa, Irish Ferries, Numark

    • Grew and maintained strong relationships with clients, understanding their unique needs and challenges.

    • Ensured all advertising materials adhered to compliance standards, for financial and healthcare advertising.

    Junior Project Executive - Dec 2021 – July 2022

    Clients – Royal London

    • Acquired the core basics of advertising, ensuring jobs are scheduled on time and budget using appropriate admin procedures.

  • Assistant Producer - June 2021 – Dec 2021

    Clients – Proctor & Gamble

    • After interning for 2 summers, Touch hired me for a 6 month contract to assist with a large scale P&G roadshow event.

Skills

Team Collaboration

Collaborate effectively with cross-functional teams, including creative, production, PR, Media, Social and Strategy, to ensure seamless campaign execution. This collaboration also extends out the parameters of McCann wide remit, often liaising with external agencies such as Havas, Wavemaker, and Headland PR.

Client Relationship Management

Proven ability to build and maintain strong client relationships, resulting in increased client satisfaction and account retention.

Leadership & New Business

Motivational and delegation skills when assigning tasks and responsibilities to the right team members.

Sole client service lead on successful new business pitches for new contacts as well as organic growth of existing clients into other parts of the business.

Budgeting & Project Management

Project scoping, quoting, hours analysis, revenue tracking, production reconciliation.

Campaign Strategy

Develop and execute innovative advertising strategies that align with client objectives and deliver measurable results. I was part of a team that altered Matalan briefings from being season/product lead to moment lead, demonstrating a deeper customer understanding and greater reasons to visit stores.

Presentation Skills

Strong, confident presentation and communication skills, with experience presenting campaign creative.

Education

  • Newcastle University 2018 – 2021

    1st Class BA (Hons) Media, Communication & Culture

    Modules – Marketing, Advertising, Fashion, PR, Race, Feminism

    Dissertation – Representation of the Transgender Body within Advertising.

  • Queen Elizabeth Grammar School 2011 - 2018

    A Level – A* A* B (Art, Geography, English)

    GCSE – 6A* 3 A